Design of Housing for Digital Textile Printing
At Itma 2023, a new industrial plotter for textile printing was presented, the result of a co-design collaboration between our design-engineering office and the client.
The housing features aerodynamic styling (inspired by the world of automotive design) evoking shapes that penetrate the air and give the design a sense of movement and speed.
Front of the plotter with the fabric feed roller
The decals have been designed to draw the eye towards the heart of the machine. The graphics recall the company’s colours, enhanced by the use of silver grey reminiscent of the world of automation and robotics.
The shapes of the volumes have been designed to draw the observer’s eye towards the most significant points of the casing. The lines of force converge in the centre, defining its boundaries and details.
Extreme is a cutting-edge industrial machine that combines high performance with unparalleled design.
Meticulous attention to detail has guided every stage of the design process.
From the control panel with carbon fibre and aluminium trim, to the control buttons highlighted by backlit LED frames, through the dynamic shapes of the storage compartments, and the study of the front LED work status patterns, attention to detail has been almost obsessive, resulting in Extreme’s unique, stand-out design.
Side sliding openings provide access to the print carriage for machine maintenance work. Similarly, there are hinged panels with gas springs in the roof area.
There are four hinged doors in the front and rear sections of the casing that also facilitate maintenance operations.